Our Clients

Our clients have a wide range of research needs and require anything from groups, accompanied shops, depths to vox pops, consumer co-creation sessions and qualitative digital hubs.  We always deliver high quality respondents, on time and on budget.  We are recommended by word of mouth, and are known for going the extra mile.  

We are extremely proud that 70% of our business is repeat business and we have worked with our top ten clients for over five years. 

This is what they say about us:

Case Studies

  • Qualitative Digital Hubs

    More ways of finding the right respondents for your Qualitative Digital Hub is something we pride ourselves in. We work extremely hard to check our recruitment methods, but also to ensure participation level is complete too. We recruited 32 respondents to t... Read more

    Online Communities

  • Case Study: Group Logistics

    We love logistics! From time to time moderators require some additional support when it comes to the set-up and organising of their projects, and this is where FI are more than happy to take care of logistical needs. We recruited 36 respondents from Notting... Read more

    Group Logistics

  • Case Study: Accompanied Shops, Surfs & Wardrobe Audits

    We regularly recruit respondents to take part in one to one interactive sessions. We understand that the recruitment for these sessions needs to be extremely accurate, as any quota requirements not met, are easily highlighted. Respondents are recruited on t... Read more

    Acc Shops & Surfs

  • Case Study: Our Grapevine Hub

    We regularly recruit respondents from our Grapevine Hub and on many occasions are able to use the Grapevine as a tool to find very hard to reach respondents. Recently a client required respondents for an international study including participants from vario... Read more


  • Case Study: Group Recruitment in All Areas of the Country

    We love the challenge that group recruitment in new areas brings. Since last May we have recruited over 200 groups for a major retailer in over 100 different areas. From St Andrews in Scotland to St Austell in Cornwall and numerous places in between, such a... Read more

    Group Recruitment


  • The FI team are everything you want in a recruitment partner: professional, dedicated, flexible, positive and willing to go the extra mile (or three) to ensure that your project goes smoothly. It is very reassuring to know that, in their hands, everything will be done to ensure delivery to a high quality, even on extremely challenging tasks. That's why I've worked with them for the past 15 years!

    Independent Researcher

  • I have been very happy with the way FI has handled my projects over many years.  In both field & telephone departments, projects have been conducted professionally, proficiently and cost-effectively in a courteous & friendly manner, delivering high quality samples to the right place at the right time.

    Independent Researcher

  • We've worked with FI over a number of years, during which they have provided us with a consistently high level of service. Always flexible, and responsive to our ever demanding needs, Karen and Sharmaine have been invaluable to the smooth running of our projects. We enjoy working with the team and wouldn't hesitate to recommend them.

    Director, Qual research agency

  • We have chosen to work with FI because we have been particularly impressed by their commitments to quality recruitment and maintaining their high standards.  They evidently care very much about being able to do the best job for their clients, no matter how hard (or ridiculous!) the task.

    Research Agency

  • FI are more like a partner than a supplier. They of course recruit the right respondents; but they go much further . They’re proactive and responsive in providing updates, clear in the information they provide. Most importantly, they’re honest about any challenges and foreseeing any difficulties. That way, you know you can work together to make the project a success.

    Creative Agency

  • We have used Field Initiatives on a number of occasions and no matter what we throw at them, they turn every project around quickly, professionally and to a very high standard. With each project, I am always confident that FI will be able to help and carry out the project in a calm and efficient manner. I wouldn’t hesitate recommending them!

    Research Executive, Comms consultancy

  • Field Initiatives has been a regular supplier of recruitment services to us over the past 10 years.  Over that period they have always delivered, often against very challenging and complex requirements.


  • Field Initiatives consistently get it right for us and our clients.  However many constraints we give them they always deliver and with good humour as well.  You should try them, but obviously not when we are making life a little more challenging for them.

    Research & Planning Agency

  • We have used Field Initiatives on a number of occasions and every time have been impressed by their efficiency and organisation. Everything is done in a timely manner with a real "can do" attitude...even the trickiest of recruitment tasks are approached with a positive and re-assuring attitude.

    Research Agency

  • Field Initiatives can always be counted on for a 'can do' attitude, a frank conversation on what’s needed,  how to achieve it ,and clear and timely costs.

    Independent Research Company

  • It’s always a pleasure to work with FI from the initial cost and feasibility request onwards. They thoroughly sense check my questionnaires, come back to me with intelligent questions if any clarification is needed, provide updates during the recruitment process and finally, produce respondents who fit my specifications.

    Media Company